The pavilion of the Zigong State-level Culture Export Base drew much attention during the third Western China International Fair, which kicked off in Chengdu City, capital of Sichuan Province, on September 20.
Being the only city in Sichuan selected in the first batch of the state-level culture export base, Zigong is renowned for its unique salt culture, dinosaur fossils, lantern production and delicious food. With an exhibition area of 1500 square meters, the Zigong pavilion showcased 40 cultural and tourism departments and enterprises.
Focusing on its lantern production and dinosaur fossils, the exhibition also showcased its salt culture, Sichuan dishes, and intangible cultural heritage through various modern means like electronic engineering and interactive screens.
Lantern production in Zigong is a tradition handed down through generations. It combines traditional culture with modern techniques, forming distinctive forms of workmanship and art. It is reported that there are now 135 registered cultural trade enterprises. In 2018, lantern businesses in Zigong held 78 lantern shows in 37 countries and regions, including the U.S., Britain and France. Their total export value was US$34.32 million, up by 60 percent year on year.
