Spring Festival cultural events drive record tourism to Zigong

Print E-mail China.org.cn, February 10, 2025

The city of Zigong, located in southwest China's Sichuan province, reported record tourism during the Spring Festival holiday as more than 200 traditional folk and cultural heritage events drew visitors from across the nation.

Statistics showed that the city's 17 A-level tourist attractions received a total of 1.65 million visitors between Jan. 28 and Feb. 4, with ticket sales reaching 77.77 million yuan ($10.8 million), up 23.53% and 32.36% from the previous year, respectively.

The centerpiece attraction, the 31st Zigong International Dinosaur Lantern Festival, showcased more than 200 lantern displays across seven themed areas, including 12 large-scale installations. The festival reached capacity with 40,000 daily presale tickets sold out from Feb. 2 to 4. By Feb. 3, the festival had welcomed 847,800 visitors, generating 95.22 million yuan in ticket sales.

Festival organizers enhanced the experience with new interactive features, combining traditional elements like Hanfu clothing experiences with modern touches such as AI photo booths and an immersive lantern market recreating a historic salt trading street. The celebration also featured a national lantern and intangible cultural heritage exhibition and the "Flavors of the Spring Festival" performance series that merged Chinese customs with cutting-edge technology, offering visitors a unique and immersive celebration.

During the Spring Festival, Zigong wove its cultural heritage into citywide celebrations. Ziliujing district's Hanfu parade along the Fuxi River, traditional ceremonies at Fushun county's Confucian Temple and Rong county's Giant Buddha cultural market attracted more than 80,000 participants.

Zigong Fantawild Dinosaur Kingdom enhanced its winter appeal with an "Ice and Fireworks Festival," featuring drone displays against a snow-covered backdrop. Traditional celebrations flourished in rural areas, including Fushun county, Rong county and Xianshi Ancient Town, offering visitors authentic countryside experiences.

The city's museums reported strong attendance with innovative holiday programming. The Zigong Dinosaur Museum's special exhibition, "Seeing the 'Invisible' World," explored connections between dinosaurs and insects, drawing families eager for an educational experience. Meanwhile, the China Lantern Museum hosted an exhibition featuring Mianzhu woodblock prints and lantern-making workshops, allowing visitors to engage with traditional craftsmanship firsthand. Museum attendance reached 339,700 visitors during the holiday period, generating 5.59 million yuan in revenue.

The city of Zigong, located in southwest China's Sichuan province, reported record tourism during the Spring Festival holiday as more than 200 traditional folk and cultural heritage events drew visitors from across the nation.

Statistics showed that the city's 17 A-level tourist attractions received a total of 1.65 million visitors between Jan. 28 and Feb. 4, with ticket sales reaching 77.77 million yuan ($10.8 million), up 23.53% and 32.36% from the previous year, respectively.

The centerpiece attraction, the 31st Zigong International Dinosaur Lantern Festival, showcased more than 200 lantern displays across seven themed areas, including 12 large-scale installations. The festival reached capacity with 40,000 daily presale tickets sold out from Feb. 2 to 4. By Feb. 3, the festival had welcomed 847,800 visitors, generating 95.22 million yuan in ticket sales.

Festival organizers enhanced the experience with new interactive features, combining traditional elements like Hanfu clothing experiences with modern touches such as AI photo booths and an immersive lantern market recreating a historic salt trading street. The celebration also featured a national lantern and intangible cultural heritage exhibition and the "Flavors of the Spring Festival" performance series that merged Chinese customs with cutting-edge technology, offering visitors a unique and immersive celebration.

During the Spring Festival, Zigong wove its cultural heritage into citywide celebrations. Ziliujing district's Hanfu parade along the Fuxi River, traditional ceremonies at Fushun county's Confucian Temple and Rong county's Giant Buddha cultural market attracted more than 80,000 participants.

Zigong Fantawild Dinosaur Kingdom enhanced its winter appeal with an "Ice and Fireworks Festival," featuring drone displays against a snow-covered backdrop. Traditional celebrations flourished in rural areas, including Fushun county, Rong county and Xianshi Ancient Town, offering visitors authentic countryside experiences.

The city's museums reported strong attendance with innovative holiday programming. The Zigong Dinosaur Museum's special exhibition, "Seeing the 'Invisible' World," explored connections between dinosaurs and insects, drawing families eager for an educational experience. Meanwhile, the China Lantern Museum hosted an exhibition featuring Mianzhu woodblock prints and lantern-making workshops, allowing visitors to engage with traditional craftsmanship firsthand. Museum attendance reached 339,700 visitors during the holiday period, generating 5.59 million yuan in revenue.

The city of Zigong, located in southwest China's Sichuan province, reported record tourism during the Spring Festival holiday as more than 200 traditional folk and cultural heritage events drew visitors from across the nation.

Statistics showed that the city's 17 A-level tourist attractions received a total of 1.65 million visitors between Jan. 28 and Feb. 4, with ticket sales reaching 77.77 million yuan ($10.8 million), up 23.53% and 32.36% from the previous year, respectively.

The centerpiece attraction, the 31st Zigong International Dinosaur Lantern Festival, showcased more than 200 lantern displays across seven themed areas, including 12 large-scale installations. The festival reached capacity with 40,000 daily presale tickets sold out from Feb. 2 to 4. By Feb. 3, the festival had welcomed 847,800 visitors, generating 95.22 million yuan in ticket sales.

Festival organizers enhanced the experience with new interactive features, combining traditional elements like Hanfu clothing experiences with modern touches such as AI photo booths and an immersive lantern market recreating a historic salt trading street. The celebration also featured a national lantern and intangible cultural heritage exhibition and the "Flavors of the Spring Festival" performance series that merged Chinese customs with cutting-edge technology, offering visitors a unique and immersive celebration.

During the Spring Festival, Zigong wove its cultural heritage into citywide celebrations. Ziliujing district's Hanfu parade along the Fuxi River, traditional ceremonies at Fushun county's Confucian Temple and Rong county's Giant Buddha cultural market attracted more than 80,000 participants.

Zigong Fantawild Dinosaur Kingdom enhanced its winter appeal with an "Ice and Fireworks Festival," featuring drone displays against a snow-covered backdrop. Traditional celebrations flourished in rural areas, including Fushun county, Rong county and Xianshi Ancient Town, offering visitors authentic countryside experiences.

The city's museums reported strong attendance with innovative holiday programming. The Zigong Dinosaur Museum's special exhibition, "Seeing the 'Invisible' World," explored connections between dinosaurs and insects, drawing families eager for an educational experience. Meanwhile, the China Lantern Museum hosted an exhibition featuring Mianzhu woodblock prints and lantern-making workshops, allowing visitors to engage with traditional craftsmanship firsthand. Museum attendance reached 339,700 visitors during the holiday period, generating 5.59 million yuan in revenue.

The city of Zigong, located in southwest China's Sichuan province, reported record tourism during the Spring Festival holiday as more than 200 traditional folk and cultural heritage events drew visitors from across the nation.

Statistics showed that the city's 17 A-level tourist attractions received a total of 1.65 million visitors between Jan. 28 and Feb. 4, with ticket sales reaching 77.77 million yuan ($10.8 million), up 23.53% and 32.36% from the previous year, respectively.

The centerpiece attraction, the 31st Zigong International Dinosaur Lantern Festival, showcased more than 200 lantern displays across seven themed areas, including 12 large-scale installations. The festival reached capacity with 40,000 daily presale tickets sold out from Feb. 2 to 4. By Feb. 3, the festival had welcomed 847,800 visitors, generating 95.22 million yuan in ticket sales.

Festival organizers enhanced the experience with new interactive features, combining traditional elements like Hanfu clothing experiences with modern touches such as AI photo booths and an immersive lantern market recreating a historic salt trading street. The celebration also featured a national lantern and intangible cultural heritage exhibition and the "Flavors of the Spring Festival" performance series that merged Chinese customs with cutting-edge technology, offering visitors a unique and immersive celebration.

During the Spring Festival, Zigong wove its cultural heritage into citywide celebrations. Ziliujing district's Hanfu parade along the Fuxi River, traditional ceremonies at Fushun county's Confucian Temple and Rong county's Giant Buddha cultural market attracted more than 80,000 participants.

Zigong Fantawild Dinosaur Kingdom enhanced its winter appeal with an "Ice and Fireworks Festival," featuring drone displays against a snow-covered backdrop. Traditional celebrations flourished in rural areas, including Fushun county, Rong county and Xianshi Ancient Town, offering visitors authentic countryside experiences.

The city's museums reported strong attendance with innovative holiday programming. The Zigong Dinosaur Museum's special exhibition, "Seeing the 'Invisible' World," explored connections between dinosaurs and insects, drawing families eager for an educational experience. Meanwhile, the China Lantern Museum hosted an exhibition featuring Mianzhu woodblock prints and lantern-making workshops, allowing visitors to engage with traditional craftsmanship firsthand. Museum attendance reached 339,700 visitors during the holiday period, generating 5.59 million yuan in revenue.

The city of Zigong, located in southwest China's Sichuan province, reported record tourism during the Spring Festival holiday as more than 200 traditional folk and cultural heritage events drew visitors from across the nation.

Statistics showed that the city's 17 A-level tourist attractions received a total of 1.65 million visitors between Jan. 28 and Feb. 4, with ticket sales reaching 77.77 million yuan ($10.8 million), up 23.53% and 32.36% from the previous year, respectively.

The centerpiece attraction, the 31st Zigong International Dinosaur Lantern Festival, showcased more than 200 lantern displays across seven themed areas, including 12 large-scale installations. The festival reached capacity with 40,000 daily presale tickets sold out from Feb. 2 to 4. By Feb. 3, the festival had welcomed 847,800 visitors, generating 95.22 million yuan in ticket sales.

Festival organizers enhanced the experience with new interactive features, combining traditional elements like Hanfu clothing experiences with modern touches such as AI photo booths and an immersive lantern market recreating a historic salt trading street. The celebration also featured a national lantern and intangible cultural heritage exhibition and the "Flavors of the Spring Festival" performance series that merged Chinese customs with cutting-edge technology, offering visitors a unique and immersive celebration.

During the Spring Festival, Zigong wove its cultural heritage into citywide celebrations. Ziliujing district's Hanfu parade along the Fuxi River, traditional ceremonies at Fushun county's Confucian Temple and Rong county's Giant Buddha cultural market attracted more than 80,000 participants.

Zigong Fantawild Dinosaur Kingdom enhanced its winter appeal with an "Ice and Fireworks Festival," featuring drone displays against a snow-covered backdrop. Traditional celebrations flourished in rural areas, including Fushun county, Rong county and Xianshi Ancient Town, offering visitors authentic countryside experiences.

The city's museums reported strong attendance with innovative holiday programming. The Zigong Dinosaur Museum's special exhibition, "Seeing the 'Invisible' World," explored connections between dinosaurs and insects, drawing families eager for an educational experience. Meanwhile, the China Lantern Museum hosted an exhibition featuring Mianzhu woodblock prints and lantern-making workshops, allowing visitors to engage with traditional craftsmanship firsthand. Museum attendance reached 339,700 visitors during the holiday period, generating 5.59 million yuan in revenue.

The city of Zigong, located in southwest China's Sichuan province, reported record tourism during the Spring Festival holiday as more than 200 traditional folk and cultural heritage events drew visitors from across the nation.

Statistics showed that the city's 17 A-level tourist attractions received a total of 1.65 million visitors between Jan. 28 and Feb. 4, with ticket sales reaching 77.77 million yuan ($10.8 million), up 23.53% and 32.36% from the previous year, respectively.

The centerpiece attraction, the 31st Zigong International Dinosaur Lantern Festival, showcased more than 200 lantern displays across seven themed areas, including 12 large-scale installations. The festival reached capacity with 40,000 daily presale tickets sold out from Feb. 2 to 4. By Feb. 3, the festival had welcomed 847,800 visitors, generating 95.22 million yuan in ticket sales.

Festival organizers enhanced the experience with new interactive features, combining traditional elements like Hanfu clothing experiences with modern touches such as AI photo booths and an immersive lantern market recreating a historic salt trading street. The celebration also featured a national lantern and intangible cultural heritage exhibition and the "Flavors of the Spring Festival" performance series that merged Chinese customs with cutting-edge technology, offering visitors a unique and immersive celebration.

During the Spring Festival, Zigong wove its cultural heritage into citywide celebrations. Ziliujing district's Hanfu parade along the Fuxi River, traditional ceremonies at Fushun county's Confucian Temple and Rong county's Giant Buddha cultural market attracted more than 80,000 participants.

Zigong Fantawild Dinosaur Kingdom enhanced its winter appeal with an "Ice and Fireworks Festival," featuring drone displays against a snow-covered backdrop. Traditional celebrations flourished in rural areas, including Fushun county, Rong county and Xianshi Ancient Town, offering visitors authentic countryside experiences.

The city's museums reported strong attendance with innovative holiday programming. The Zigong Dinosaur Museum's special exhibition, "Seeing the 'Invisible' World," explored connections between dinosaurs and insects, drawing families eager for an educational experience. Meanwhile, the China Lantern Museum hosted an exhibition featuring Mianzhu woodblock prints and lantern-making workshops, allowing visitors to engage with traditional craftsmanship firsthand. Museum attendance reached 339,700 visitors during the holiday period, generating 5.59 million yuan in revenue.

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